Stylized white letter A with a silhouette of a Cessna, two-person plane against a black background.

Aerodynamic Aviation

Out of several flight schools in Northern California, student pilots choose Aerodynamic Aviation for its well maintained affordable fleet and heritage! Every Certified Flight Instructor is knowledgeable and friendly, making the journey of flight training safe and fun.

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DELIVERABLES

⤷ custom website design

⤷ logo design

⤷ copywriting

The Challenge

The flight school’s previous website was outdated and needed to better organize the bounty of complex training materials, information about the school and reimagine the brand aesthetic to stand out from their direct competitors in the Bay Area. 

(00) MOODBOARD

The Strategy

After reviewing the competitive landscape, I transferred and transformed the 60+ page website into a retro-inspired design, inspired by vintage airline posters, the school’s historical roots and the beautiful blue skies in San Jose, California.

Because safety and trust are paramount when flight training, I intentionally chose a blue-heavy palette, universally associated with a sense of security, stability and dependability. The logomark I designed also features sky blue, signifying the optimal weather to be flying in.

Leaning on the flight school’s 66-year-old heritage, the end result was recognized for its retro meets modern appeal, further driving trust and confidence in student pilots viewing the website and inspiring future students to choose Aerodynamic over its competitors.

Check it out ⤵︎
(01) HOME PAGE
A mobile website showing services for a flight training company with images of a pilot in the cockpit and a small red and white airplane on the tarmac, along with bold red text promoting flight training to new heights.
Mobile phone screen displaying an aerobatics app with a background image of an airplane wing and landscape below, featuring the instruction 'Turn your pilot skills upside down' and a red button labeled 'Try Aerobatics'.
Smartphone screen displays a social media page promoting student pilot accomplishments, events, and more. The page features a blue background with white text, a red 'Follow Us on Social' button, and photos of people at an airport with airplanes.

Each page section was designed to guide viewers through informative headlines, intentional call-to-action buttons and point-of-view imagery from the flight deck.

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Small single-engine airplane parked on tarmac with airport buildings in the background. 
(02) ABOUT PAGE
(03) MOUNTAIN FLYING PAGE

A website homepage for mountain flight training featuring scenic images of mountains, lakes, and airports, with sections about altitude flying, high elevation flying, and course enrollment. 
(04) LOGO MARK DESIGN

In an effort to avoid using “AA” in the logo, I knew I needed a singular “A” to represent the flight school. Incorporating the shape of Aerodynamic’s many Cessna planes and the curved runway lines from the airport, the final result is subtle and surprising.

Letter A in bold, blue font with a subtle gradient, featuring a silhouette of a Cessna plane integrated into the middle of the letter.
Black graphical drawing of a Cessna plane from birds eye view.

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An aerial view of an airport runway and taxiways surrounded by buildings and green areas. 
(06) Essential resources and documents page
Screenshot of a website for flight training resources, featuring a scenic landscape with hills and a lake at the top, and various blue buttons and links for different training materials and guides.

Noting that the website had evolved beyond logistics into its own (huge!) library of training materials, shoppable flight deals, rentals and courses, I combined and simplified pages to make finding information easier and faster while keeping the student pilot audience in mind.

Color swatch of Monterey Blue with hex code #1275b2, labeled 'Monterey Blue'.
Color swatch of Monterey Blue with hex code #1275b2, labeled 'Monterey Blue'.
Red paint color sample labeled 'Aerobic Red' with HEX code #d10d07.
Red paint color sample labeled 'Aerobic Red' with HEX code #d10d07.
Black label with a large white rectangle in the center and text at the bottom reading 'Taiheul Wing' and 'HEX: f4f1ec'.
Black label with a large white rectangle in the center and text at the bottom reading 'Taiheul Wing' and 'HEX: f4f1ec'.
A blue square with the text 'Private Pilot' and 'HEX: 4cad8' written below it.
A blue square with the text 'Private Pilot' and 'HEX: 4cad8' written below it.
A color sample of Lake Tahoe with the HEX code 3899ba, displayed in a rectangular swatch with info written below.
A color sample of Lake Tahoe with the HEX code 3899ba, displayed in a rectangular swatch with info written below. 
(05) Color Palette

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